About Us

Women-Drivers.com

Anne Fleming started Women-Drivers.com LLC in late 2008. The site connects women and families to certified Women-Drivers Friendly™ car dealers. Car dealers are recognized as certified Women-Drivers Friendly™ by consumers who rate their actual Purchasing, Browsing and Servicing experiences at dealerships in the United States.

How did Women-Drivers get started?
As a 20 plus year marketing, product management and brand building veteran, Anne had just come back from an Asian trip when she bought her newest car. Excited about the BMW, her boss asked Anne if she had received a good deal on the purchase of it.

“A good deal? Well, of course. I hired a negotiator and got the deal I wanted,” she exclaimed.

Matt stared at Anne. He leaned into the table and quietly said, “You manage a $30 million dollar business and travel the world by yourself. Why did you give your power away?”

This question resulted in Anne’s business coach introducing Anne to Linda Babcock, who in 2006 co-authored Women Don't Ask. The book was a remarkable read. Anne enjoyed success negotiating for her employers, but in her personal life, she hired someone to handle the transaction and negotiation of buying a car. Although she was quite capable of handling buying the car herself, she simply didn’t feel comfortable with the process and avoided its interaction.

What is the pow-her of women at dealerships?
Women buy 54% of new cars in the United States, however they influence up to 80% of the purchases. We request 65% of the mechanical service work done at dealerships; all of this amounts to $200 billion dollars worth of purchasing pow-her.

Are you the chief decision maker of your home? As most of us are, be sure to deal and do business with, or refer friends and family, to certified Women-Drivers Friendly™ dealers.

What do you want to accomplish with Women-Drivers.com?
Why is it that we ‘negotiate’ for our company and ‘haggle’ when saving money for ourselves? The word ‘haggle’ sounds nasty and cheap. Haggle no more! Negotiate your way to the best deal from now on.

Women-Drivers.com is a free resource that assists with the process of locating dealerships that already have a great relationship with women. As a leading market research provider educating those who serve the auto industry, it is our mission to transform the dealership experience for women by enriching and empowering their visit.

An Advisory Board member since our inception, Barbara is also responsible for the sales and business development of Women Drivers.com. She is instrumental in managing strategic partnerships, research and product development, as well as the training and coaching of dealerships' personnel.

For over a decade, Barbara has led an international people development company, Clear Intentions Inc., training and coaching executive business leaders who want to eliminate cross-cultural communication challenges.

Barbara is the author of From Intuition to Entrepreneurship: A Woman's Guide to Following Her Dream