Anne Fleming

Car Buying Advocate
Member, International Motorpress Association

Anne Fleming, Car Buying Advocate & President of Women-Drivers.com^®, once struggled with negotiating at a car dealership. Now, she has vast knowledge in this area and shares her insights on negotiating and creating the best dealership experience possible. Anne's goal is to empower women to take charge of their automotive experience and have it be rewarding each and every visit. As a Journalist and Member of the International Motorpress Association, Anne has appeared on ABC News, USAToday.com, Fox & Friends and the American Entrepreneur to discuss her knowledge with women on how to successfully purchase a car.

Growing up in Venezuela and later working abroad in China and India, Anne realized that negotiating is simply cultural. Women in other countries are very comfortable negotiating for themselves. But, here in America, some women are uncomfortable with the idea of negotiating.

Anne founded Women-Drivers.com^® in 2008 to address the hesitation many women experience when going to purchase a vehicle. The site connects women and families with certified Women-Drivers Friendly™ car dealers. Dealerships are recognized as women-friendly by consumers who rate their experience when purchasing, browsing and servicing their vehicles. These real-time reviews assist future car buyers to locate women-friendly dealers in their city.

The mission of Women-Drivers.com is to empower women and automobile professionals in having mutually satisfying commercial relationships. The Company markets the experiences, data and findings, including the proprietary Women Satisfaction Index™ INSIGHTS, to the auto industry. The analytics, provided in detailed reports, guides dealerships on how to shift women browsers into buyers.

Anne has been a pivotal leader in brand development and strategic product development for international consumer product companies like American Eagle Outfitters, Atlantic Luggage and Cresswell & Baldwin Lighting. With over 20 years of corporate marketing, her various roles have encompassed corporate brand identity, market research, product planning and design, trend and color forecasting, strategic partnerships, ecommerce, and trade show management. She has negotiated placement deals with leading shows including The Oprah Winfrey Show, MTV Real World and NBC's Sports Illustrated Swimsuit Edition.