PITTSBURGH‐ Who made the cut for the top car dealerships in Western Pennsylvania? The female consumer has spoken.
While Women‐Drivers.com has been successfully connecting women and families with Certified Women‐Drivers Friendly™
Dealers, shoppers have been steadily rating their Browsing, Purchasing and Service experiences at various regional
dealerships; and the results from the year 2010 are in.
Shadyside Honda was ranked highest by women in greater Pittsburgh. Also included on this list are Jim Shorkey KIA,
Lexus of North Hills, Baierl Toyota, North Hills Toyota, Baierl Chevrolet, Baierl Acura, Rohrich Toyota and #1 Cochran
Buick. Anne Fleming, President, Women‐Drivers.com™, will be delivering the award certificates to these dealerships in
January.
Certified Women‐Drivers Friendly™ Dealers are leading the trend towards higher consumer satisfaction via the rising purchasing
power of the purse; and these particular dealers are getting more leads and referrals. Women‐Drivers.com allows
women to Write Reviews about various car dealerships and educates and quickly connects consumers with these Certified
Dealers in the United States.
How Consumers and Auto Dealers both benefit?
Dealerships would be wise to pay attention to the shifting demographics of the auto buyer as research shows that
women influence up to 80% of car purchases: 54% of new cars in the United States are purchased by women and 68% of
these women finance their purchase. More loyal than men, women request 65% of the mechanical service work done at
dealerships. The online reputation management (ORM) tools are free of charge and allow dealers to engage and market
to women based upon actual consumer reviews. The reviews are integrated into a dealership’s Facebook and Twitter
sites ‐‐ social channels where women spend a lot of time on‐line.
What Are the Criteria for Being a Certified Dealership?
A dealership must have a minimum of ten reviews to qualify. For each review written, a rating is posted with scores
ranging from a 5.0 (Excellent) to a 1.0 (Marginal). Each review falls under one of three categories: Browsing, Purchasing
or Servicing. A Certified Women‐Drivers Friendly™ rating of 3.8 or higher indicates that a dealership has earned the trust and
reputation of being service‐oriented towards women.
How is your dealership doing? Rate Your dealers today at www.women-drivers.com -- its easy and a way to spead the word.
