From www.autoremarketing.com
BLOOMFIELD HILLS, Mich. — smart USA Distributor LLC has introduced a new program that lets fortwo owners customize their rides through an "unlimited palette" of paint color options and various body wrap designs.
Through the smart Expressions offering, which was rolled out Wednesday, the entire smart USA network of dealers can help customers order custom exterior colors and wraps.
"smart Expressions builds on the innovative smart brand and empowers owners to be creative with their vehicle through a number of personalization choices," stated Jill Lajdziak, the president of smart USA. "The smart fortwo's interchangeable body panels make this unique level of customization possible, which is unmatched in the auto industry."
Instead of being limited to six factory colors previously available, owners can now choose from "an endless variety" of choices when it comes to the outside coloring of their ride.
Available are 93 PPG Aquabase Plus and Aquabase Plus Tri-Coat paint colors, which officials said are eco-friendly and waterborne-based.
Moreover, the Any Color You Want program lets owners bring a color swatch to the store so that they can get the exact shade they desire.
This allows owners to make their respective ride's color go with anything, whether it's the color of their favorite sports team, house, dog or favorite fashion accessory, just to name the examples smart gave.
There is also a lifetime limited paint performance guarantee.
As far as the wrap designs, the material consists of lamented 3M vinyl. Owners can choose from either a matte or gloss finish.
Owners can either pick from the pre-designed patterns already available or use their own creation.
Featured with the wrap is a three-year manufacturer warranty that covers fading, peeling and cracking. Also offered are partial vehicle wraps.
Customers can go to www.smartusa.com/smartexpressions for more information and to check out the design studio, where the various paint colors and wrap options can be seen.
