Facebook Women+Family Content
Grow Your Facebook Community
Does your dealership have 10,000 or 20,000 names in your database and have 250 likes on Facebook? Do you struggle to provide content to engage and build your Facebook community?
Use the engaging women+family content from the innovative Women's Car Buying & Service Guide™ to grow your community and customers. An article a day is auto-fed to your Facebook page.
We've Gone Mobile!
Now get reviews from women while they are in-store buying or having their car serviced. Get faster, real-time feedback from your customers and prospects.
Get Certified
Distinguish your Dealership & Optimize Reviews
Our brand reputation platform distinguishes and leverages your dealership to women+families. With ongoing consumer reviews and a Women Satisfaction Index® (WSI) score of 4.0 – 5.0, your dealership is recognized as a Certified Women-Drivers Friendly™ Dealer. Get reviews from women when buying, leasing, servicing and "just browsing" at your dealership.
Facebook Auto-Post of Reviews and Content
Increase Your Facebook Likes’
Build your social community and showcase authentic positive reviews and valuable women+family content. Certifed Dealers receive a Facebook "Like" button on their dealer review page to make it easy for reviewers to be fans – available on mobile, too!
Customers Real Experiences: What works and what doesn't
Mine Data and Get the Facts
The way that women and men interact, communicate and make decisions are, in fact, quite different. How many women visit your dealership, say they will return to buy, and, never do? Do you know that 34% of women feel intimidated going to the dealership? Are all of your employees doing everything possible to listen...
Our Solutions
Why Women-Drivers.com?
Women-Drivers.com is a marketplace connecting women buyers and trusted car dealers. The site encourages extraordinary commercial experiences and lasting relationships between car dealerships and this powerful group of consumers.
Women write car dealer reviews about their Browse, Purchase and Service experiences at car dealerships in the United States. Dealers receive WSI® (Women Satisfaction Index®) scores from reviews and qualify to be Certified Women-Drivers Friendly™ Dealers. Women are able to quickly locate and do business with Certified dealers.
We help dealers provide genuine value to women+families all year round, not just the four or five days out of the year when a woman is actually in the dealership. Dealerships use our services to accelerate their sales and marketing to women in three innovative ways – Brand Reputation, Facebook women+family content, and WSI® Data Insights of women's real experiences at your dealership(s).
Power of Women Buyers
Women buy 54% of all vehicles; however they influence over 80% of them. Additionally, research shows that sixty-five percent of all customers taking their vehicles in for service are women. That's a lot of buying power.
Almost every city has multiple competitors of your brand, and the internet plays an important role. How do you use your website and social media to distinguish and market your dealership? Being identified as a dealership that women trust is something every dealership should strive for. If a dealership provides superior service to its women customers, it provides that same level of service to all customers.
Facebook Content and Review Feeds
So, what most influences a woman's purchasing decisions and where she buys? Research shows that 91% of women say her family and friends. Friends today are no-longer just close friends, but also women's larger circles that they are connected to on social networking sites, like Facebook.
Dealers in our network use the Facebook auto-feeds of positive reviews and content from the Women's Car Buying & Service Guide to grow and engage their social community and fans – and grow their sales.
Data Mining - What is $750,000 Worth?
An estimated 850 cars are bought or are influenced by women at an average dealership.* This number excludes the thousands of female customers and leads that your business comes in contact with.
The data mining available in the WSI® Data Insights offers actual behaviors and experiences of women who have written reviews at your dealership. The analytics and findings of the monthly report provide critical information to improve personal sales interaction with customers, resulting in better conversion rates and sales.
By converting just 2-3% of the browsers to buyers, an average dealership's sales will increase by $600,000 - $750,000.* Be attentive to every customer – it impacts your bottom line in a big way!
*According to NADA Data, an average dealership volume in 2010 is $31.2 million.
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FAQs
- What is Women-Drivers.com™?
- What is our Mission?
- Why track Browsing?
- What are the criteria for being a Certified Women-Drivers Friendly™ Dealer?
- Facebook integration at no cost? Really?
- What motivates women to go to a Certified Women-Drivers Friendly™ Dealer?
- What motivates a dealership to be Certified Women-Drivers Friendly™?
- How do women write reviews about my dealership?
- How do I add or correctly list my dealership?
- How do I buy the WSI INSIGHT™ report for my dealership?
- Who are our ideal Dealer clients?
- Who do I contact with any technical issues I have with the WSI INSIGHT™ reports?
Women-Drivers.com is a marketplace connecting women buyers and trusted car dealers. The site encourages extraordinary commercial experiences and lasting relationships between car dealerships and this powerful group of consumers.
Women write car dealer reviews about their Browse, Purchase and Service experiences at car dealerships in the United States. Dealers receive WSI® (Women Satisfaction Index®) scores from reviews and qualify to be Certified Women-Drivers Friendly™ Dealers. Women are able to quickly locate and do business with these Certified dealers on the site.
Women-Drivers.com collects the reviews and experiences and makes them available via WSI® INSIGHT Reports which are made available to dealerships, 20 Groups and manufacturers. These real-time, 24/7 reports provide tools to understand the on-floor exchange and experiences, which educate staff and improve service. Ultimately, these third party performance-based measurements are a pathway which impact sales referrals, loyalty, and market share for dealerships.
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What is our Mission?
Women-Drivers.com is a leading catalyst in transforming the automobile industry. Dealerships are more women and family centric as they engage and empower women buyers. We connect women with Certified Women-Drivers Friendly™ Dealers, therefore enhancing womens' buying and service experiences.
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Why track Browsing?
An estimated 850 cars are bought or are influenced by women at an average dealership.* This number does not include the hundreds if not thousands of customers that came into the dealership as prospects. By converting just 2-3% of the browsers to buyers, an average dealership's sales ncreases by $600,000 - $750,000.*
Let's take a closer look. How many times does a woman come into your dealership and say "just looking"? She may ask questions, maybe she even takes a test drive, then leaves the dealership and is never heard from again. Browsing is a key and frequently unknown aspect of the auto business. Nationally, women shop at three dealerships and chose one.
Gain access into what you don't know about why women or couples leave and don't return, and what can be done to improve the experience. The analytics will give you an opening into new opportunities to educate your team on how to convert these browsers to buyers.
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What are the criteria for being a Certified Women-Drivers Friendly™ Dealer?
A dealership must have ten (10) reviews to qualify. A rating of 4.0 or higher indicates that this dealer has the reputation of being trusting and fair with women and has earned its Certification. The dealer must get five (5) reviews each month or they will forfeit their Certified status and benefits.
For each review written a rating is auto-calculated and posted. Ratings range from a 5.0 (Excellent) to a 1.0 (Marginal). Each review will appear under one category - Browsing, Purchasing or Servicing. Scores fall into these ranges:
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Facebook integration at no cost? Really?
There are no fees for dealers to use our brand reputation services and receive all the benefits – including Facebook integration of all positive reviews. None, zero, zilch, nada. What's that about, you ask? The answer is simple.
Our model is about authenticity. It's no secret that many women are already skeptical about their dealership experience and if payment is made between the dealer and the 'certifying' company, how do they trust the integrity of the standings, reviews and rankings? Our platform ensures customers are the ones 'certifying' a dealership - not an independent company that is being paid by the dealership.
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What motivates women to go to a Certified Women-Drivers Friendly™ Dealer?
Women have many options to shop for a vehicle today. Most cities have multiple dealerships of the brand, and the internet plays an important role for potential buyers to research them. In other words, there are lots of places vying for her spending dollars.
A Certified Women-Drivers Friendly™ Dealer rating indicates that this dealership has earned the trust and reputation of being service oriented to women+families. Women are listened to, spoken respectfully to, and enjoy a fair and equitable buying experience here. The higher the WSI INSIGHT™ score, the higher the number of women who will shop at your dealership.
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What motivates a dealership to be Certified Women-Drivers Friendly™?
Being identified as a dealership that women trust is something every dealership should strive for. If a dealership provides superior service to its women customers, it will provide that same level of service to all customers.
Business is competitive, and dollars only go so far. Being ear-marked as Women-Drivers Friendly™ serves your business as women shop at a higher ranked dealership first. Conversely, not being recognized as Women-Drivers Friendly™ can keep women from coming into the dealership.
When women enjoy their dealership experience it results in her making referrals* to friends and family, for positive Facebook comments, and for increase sales and service dollars.
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How do women write reviews about my dealership?
Ask, Ask, Ask.
- For customers with smart phones, it's easy to write a review. You can order customized table cards with your dealerships QR code and logo. Your dealership will receive fifteen (15) "WE CARE: Scan. Review. Share." cards for requesting in-store reviews. These table cards are given to your sales team, F and I manager, Service manager and Cashier.
- Write a Review 6 x 4 cards are easily downloaded for your dealership to print. Suggested phrasing: "Welcome to our dealership. Please visit an independent review company, www.women-drivers.com, and write a review about your visit here today. Your confidential feedback helps us understand and improve our customer's experiences." This demonstrates your openness to receive consumer feedback and inherently shows your dealership is very women focused. Sales associates, F & I managers, Internet and Service managers, and greeters can offer these cards. In the service area, attach the cards to the sales order or invoice. Also, place the cards in the customer lounge area.
- Use eblasts to engage women and ask them to rate their last visit (Click to see example). It is only sent once and each recipient is provided an opt-out option. Every month send a new eblast out to women whom have visited your store in the past 30 days.
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How do I add or correctly list my dealership?
Click here to Add a Dealership, or, simply email us at info@women-drivers.com.
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How do I buy the WSI INSIGHT™ report for my dealership?
Registering is easy - Buy Now! - - place your credit card order through our secure ordering page. Once you register, you will receive an email notification confirming your WSI INSIGHT™ subscription. The WSI INSIGHT™ report will be automatically delivered to your email account on the first Monday of each month in a PDF format.
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Who are our ideal Dealer clients?
- Dealers who are committed to extraordinary service towards all people
- Dealers who know the power of the internet, social media and consumer reviews
- Dealers who are able to expand their own beliefs regarding women consumers
- Dealers who know that a satisfied customer will not only return, but will refer their family and friends
- Dealers who truly believe that complaints are opportunities for new action
- Dealers who understand that customers are more interested in being fully respected, comfortable and satisfied with their experience than getting the lowest price
- Dealers who are interested in third party analytics that can increase their CSI scores
Who do I contact with any technical issues I have with the WSI INSIGHT™ reports?
Contact techsupport@women-drivers.com with any questions or difficulties you are experiencing.
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