Solutions to Help You Sell to Women

We help dealers distinguish their stores during the consumer journey by providing digital-to-showroom solutions that foster trust and grow sales:

1. Ratings & Reputation: Exclusive car dealer ratings and review platform for women by women. Become Certified Trusted today and see the difference: Women-Drivers Certified Trusted Dealers have Satisfaction Ratings of 92% — which Is 23% higher than Non-Certified Dealers.

2. Website and Social Content: The Women’s Car Guide integrates into dealers websites and keeps the dealer engaged as a trusted resource all year long by providing educational and engaging content for women and families. It also feeds this lifestyle and life stage relevant content to Facebook. The WCG improves time spent on site and the articles are used for personalizing outbound emails and newsletters for BDC, Sales and Service.

3. WSI INSIGHT™ Dealer & OEM Reports: Groundbreaking, advanced Shopping, Buying & Service Lane analytics impact the financial intelligence of the dealer, dealer group and OEM by providing deep insights into consumer interaction and behavior. The outcomes are scalable and repeatable.

  • Shapes new actions
  • Develop advertising messages & media tactics targeting women
  • Develop new strategies from actionable research to impact selling more cars
  • The more reviews received the more precise and robust the data

Sign up to learn about our innovative solutions and receive our newsletter with ways to optimize your sales, communication and marketing with women buyers.

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“It makes all the sense in the world - its obvious really - to have sit at the table and help our company with this powerful demographic.”
--Kevin H. Whalen, Founder Group 1 & Partner Rohrich Lexus
“We have been focusing our efforts since we joined the program to increase our women reviews and it is paying off…we are #1 in Florida!”
--Chris Saraceno, Partner Kelly Auto Group
“Proud to say—every Day Dealership is Certified Women-Drivers Friendly. We work hard and congratulate our Audi, Chevy, Ford, Hyundai, Subaru, Toyota and VW store!”
--Debbie Flaherty, President of Day Auto Group