We met an innovative marketing company recently. They asked the
team to put their 'ImALooker' PDA to the test. While we were test driving the
, we tested these devices.
"I'm A Looker" is marketed for about 75% of all dealership's customer, who when asked if they need help, respond "I'm just looking". Learn about this brilliant solution --It's about time!
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Do you know that women shop at three (3) dealerships before she buys a car? Ever wonder why she leaves your store and what dealers can do to mitigate any negative experience customers have? Introducing...
- "I'm A Looker" Automotive Sales PDA
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Cost
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No cost to customers at all; this PDA is there to help the dealer help you. Ask for it next time you go to a dealership.
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Ease of use/functionality
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- I'm A Looker (IAL) originated by a family in the car dealership; the Collier's, who, upon greeting customers, heard just one too many times "I am just looking." So, they took matters into their own hands, literally!
- Many customers do not want to be bothered by the classic salesman and now, IAL provides customers with an option.
- This easy to use, hand-held device allows the prospect to interact with 'Lena', the interactive Personal Assistant, who shares the features and benefits and key aspects of the vehicle(s) of interest.
- Lena provides your own personal tour, or, walk-around the vehicle - at your own pace.
- The IAL devise focuses on the car buyer's specifics interest and eliminates the fear of engagement from a pushy or even not-so-pushy salesman.
- Customers will receive follow up video emails from Lena. And, the since customers opt-in (or opt out). they are choosing to receive more information about the vehicle(s) of interest, the dealership, and any specials and promotions.
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Positive Attributes
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- The IAL technology puts the customer in the drivers' seat. They can learn as much or as little as about the car-on their terms.
- Puts women, single folks, even older folks or first time buyers are immediately put at ease, taking away any apprehension or worry about going to the dealership.
- The video is customized for every dealership and explains each product they offer and the costs per model so the buyer is informed prior to meeting the business manager...it makes for a much smoother transition and conversation for all.
- For dealers, it's a great tool, because it allows the customer to be in control. Only when the customer hits a button to send for a salesman, does the interaction begin for more questions or a test drive.
- It's also a great tool to offer internet customers-the IAL is about customer service, not just price. And, it will increase traffic and internet leads.
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Store Locator
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www.IMALOOKER.com or info@imalookerdealer.com
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Wish List
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With the LED, touch screen, on a sunny day, it can be hard to see with the sun's glare. Not sure what to do about that.
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Ease of Assembly / Set Up
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Turn it on and it's easy to use. Push a button to stop and start over or skip a section - you are on your own pace.
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