WSI INSIGHT™ Subscriptions

Thank you for your interest in the Women's Satisfaction Index (WSI) INSIGHT™ subscriptions. While women influence up to 80% of all automobiles purchases, the way that women and men interact, communicate and make decisions are, in fact, different. Is your business doing everything possible to market, engage and respectfully close the deal with women drivers?

Click one of the areas below to receive the latest proprietary Women Satisfaction Index, or WSI INSIGHT™ real-time reports from the women drivers who have shared reviews about their experience at your dealership. Our correlative reports allow for a clear understanding into the behaviors and experiences of your customers, as well a pathway to turn the browsers into buyers. All will impact your sales, gross margin and bottom line. To learn more and subscribe, click on Dealers, Trade Associations or Manufacturers.

Be a certified Woman-Friendly dealer and your dealership's name will appear at top of the search engine list with the certified Women-Friendly seal showcasing your top scores. The higher a dealer's listing, the more women will go to your dealership first. Becoming a certified WSI INSIGHT™ dealer occurs through our consumer-based, objective model.

The annual Women's Satisfaction Index, or, WSI INSIGHT™ subscription allows you to understand and track women's experiences, preferences and demographics at your dealership. Read the Dealer FAQs.

• What is your real-time WSI INSIGHT™ score and benchmark?
• What is your WSI INSIGHT™ score compared to same-brand dealerships in your city and the national average?
• What are women's experiences of being treated fairly and respectfully?
• What are the reasons women buy from your dealership? What are the WSI INSIGHT™ scores of your individual sales members?
• Why do women browse and not purchase from your dealership? What are the WSI INSIGHT™ scores of your individual sales team?
• What are the zip codes of the women who visit your dealership?
• What are the demographics of the women who visit your dealership?
• What is the rate of women who recommend your dealership?
• Was the messaging on your website what had her purchase from you?
• When will she purchase again?

If you manage a trade association the annual Women's Satisfaction Index, or WSI INSIGHT™ subscription allows you to understand and track women's trends, experiences and purchase preferences in your territory.

• What is the average WSI INSIGHT™ score and benchmark of your members?
• What is the aggregate WSI INSIGHT™ score compared to same-brand dealerships in your territory?
• What are women's experiences of being treated fairly and respectfully?
• What are the key reasons women buy from your dealerships?
• Why do women browse and not purchase from your dealerships?
• What are the zip codes of women who visit your dealerships?
• What are the demographics of the women who visit your dealerships?
• What is the rate of women that recommend your dealerships?
• For planning purposes, when do these women plan to purchase again?

Your brand's positioning, messaging, and value-proposition all are critical to your company's success. The combinations of these, as well as the product itself, are what drives revenue and is a basis for measurement, year in and year out. Of course, the consumer's perception is the most critical component of all.

Receive the top-line proprietary WSI INSIGHT™ subscription that provides perceptions and experience insights about your brand from women who are, or wish to be, your consumer. The WSI INSIGHT™ reports will provide you with the WSI INSIGHT™ average national scores as well as by metropolitan city. These analytics provide critical distinctions in the area of research, training and staff development ofr your company.