WSI INSIGHT™ Subscriptions FAQs
- What is Women-drivers.com™?
- How will subscribing to Women-Drivers™ benefit my dealership?
- Why track browsing?
- What are the criteria for being a certified Women-Friendly dealership?
- What motivates women to go to a Women-Friendly dealer?
- What motivates a dealership to be Women-Friendly certified?
- How do women write reviews about a dealership, other than word of mouth?
- How do I buy my WSI INSIGHT™ annual subscription?
- Who do I contact with any technical issues I have with the WSI INSIGHT™ reports or accessing them?
What is Women-drivers.com™?
Women-Drivers™ is a social networking site where women share and review their Browsing, Purchasing, and Servicing experience at 21,000 new car dealerships in the United States. These real-time reviews allow other members to instantaneously locate certified women-friendly dealers in their city.
Women-Drivers™ collects the experiences, preferences, findings and demographics and makes them available via WSI INSIGHT™ subscriptions. These real-time, 24/7, reports provide correlative tools for dealerships to understand the exchange and experiences, educate staff and improve service to women. Ultimately, this will increase the referrals, loyalty, and market share of the dollars spent by women impacting your sales.
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How will subscribing to Women-Drivers™ benefit my dealership?
- Increase Gross Margin Dollars & Sales: Our proprietary WSI INSIGHT™ reports provide analysis into women's experiences at your dealerships and offer correlative tools to increase your gross margin dollars and optimize sales.
Certified Women-Friendly Seal: This certification indicates that your dealership ranks high in satisfaction and service to women. This seal is used on in store signage, in advertising, and on your website.- Search Engine Ranking: The higher a dealership's rating, the higher it's listing on our site and search engine; resulting in more women coming to your dealership. All certified Women-Friendly dealers are shown with a seal on our site.
- Positioning: Distinguish your dealership as a market leader with this
pow-her-ful demographic.
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Why track browsing?
How many times does a woman come into your dealership and say "Just looking"? She may ask questions; maybe she even takes a test drive, then leaves the dealership and is never heard from again.
Browsing is a key, and frequently, unknown aspect of the auto business. Nationally, women shop at three dealerships and chose one. There is a much higher chance she will not buy from you than she will! Gain access to what you don't know about the exchange on the sales floor, why she didn't buy, and what can be done to improve her experience. All the detail is collected and available to you in the WSI INSIGHT™ subscription. The reports will give you an opening into new opportunities to educate your team on how to convert the browsers to buyers.
An average dealership has about 700 women buyers each year. By shifting just
2-3% of the browsers to buyers, an average dealership's sales will incrementally increase by $600,000 - $750,000.*
*According to NADA Data, an average dealership volume in 2008 is $29.2 million.
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What are the criteria for being a certified Women-Friendly dealership?
For each review written, a rating is auto calculated and posted. Ratings range from a 5.0 (Excellent) to a 1.0 (Marginal). Each review will appear under one experience category - Browsing, Purchasing or Servicing. The more reviews written, the higher your Overall rating will be. Certified Women Friendly dealership status is shown below:
- 5.0 - 4.0 EXCELLENT WSI INSIGHT™ score; Certified Women-Friendly Dealership
- 3.9 - 3.5 GOOD WSI INSIGHT™ score, Certified Women-Friendly Dealership
- 3.4 - 2.5 AVERAGE WSI INSIGHT™ score; Dealership not certified
- 2.4 - 1.0 MARGINAL WSI INSIGHT™ score; Dealership not certified
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What motivates women to go to a Women-Friendly dealer?
Women have many options to shop for a vehicle today. Currently, most cities have multiple dealerships of the brand she is interested in, and also the internet plays an immediate, useful tool in locating the exact model she wants. In other words, there are lots of places vying for her spending dollars.
A Women-Friendly rating indicates that this dealership has earned the trust and reputation of being service oriented to women. Women are listened to, spoken respectfully to, and enjoy a fair and equitable buying experience here. The higher the WSI INSIGHT™ score, the higher the number of women who will shop at your dealership.
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What motivates a dealership to be Women-Friendly certified?
Business is competitive, and dollars only go so far. Being ear-marked as Women-Friendly serves your business as women will be prone to stop at a higher ranked dealership first. Conversely, not being recognized as Women-Friendly could keep women from coming into the dealership in the first place.
Women enjoying their overall experience at your dealership will result in her making referrals* to friends and family, which will enhance your opportunity to increase sales and gross margin dollars.
*According to July 2008 Dealer Sales & Marketing, 83% of respondents polled indicated that their purchase decisions had been influenced by online product evaluations and reviews, and 70% share their reviews and experiences with family, friends or colleagues.
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How do women write reviews about a dealership, other than word of mouth?
Survey cards are provided free of charge to each participating dealership/brand. These cards are to be offered to each woman entering the dealership.
Examples of who is to request she share her experience at your dealership? All sales team members, F & I managers, Service managers, and receptionists. The service manager can staple the cards directly to the invoice. Feel free to put the cards in the customer lounge area. These 4 x 6 cards direct the customer, or potential customer, to Women-Drivers™ website to share their experience.
By pro-actively asking women to share their experience shows your desire to get consumer, unbiased feedback. This simple act inherently shows you're already being women-friendly.
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How do I buy my WSI INSIGHT™ annual subscription?
Registering is easy - Buy Now! - place your credit card order through our secure ordering page. Once you register, you will receive an email notification confirming your WSI INSIGHT™ subscription. The WSI INSIGHT™ report will automatically delivered to your email account every Monday in an HTML format. We are excited to offer more formats in the near future, including printable PDFs and real-time web-based analytics.
A WSI INSIGHT™ subscription will provide you with data for brand(s) at a single building address.
For example:
- If a building address is 250 Prospect Rd, and both Toyota and Scion are sold at this address, your WSI INSIGHT? subscription will include both the Toyota and Scion brands.
- If you have another brand, such as Lexus, sold at 252 Prospect Rd, and Lexus is sold exclusively at this address, then you will be required to purchase a new WSI INSIGHT? subscription to include the Lexus anayltics.
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Who do I contact with any technical issues I have with the WSI INSIGHT™ reports or accessing them?
Contact techsupport@women-drivers.com with any questions or difficulties you are experiencing.
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