For Immediate Release - August 1, 2013
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Mid Year Report Shows Top Auto Brands with Women in Service Department
Leaders Mercedes, BMW, Honda, Lexus, Buick and GMC
PITTSBURGH, PA- Women-Drivers.com According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0 (Excellent) to 1.0 (Poor).
"NADA just released its 2013 Data report, sharing that the service portion of the business is flat with last year and remains the highest margin area for a dealership", said company President, Anne Fleming.
The Top Auto Brands for Service
The top car brands* with the highest SERVICING WSI® scores at new dealerships are listed below, while the average for all brands was 4.12.
*Some brands may not be represented in this report due to lack of statistically significant data.
Renee Higgins, Director of E-Commerce at Davis-Moore Auto Group in Wichita, Kansas adds "The service aisle is a prime location for us to build trust with our female customers and assure then we are here to help them solve their automotive problems – not take advantage of them, as is the unfortunate stereotype. At Davis-Moore dealerships our service advisors and technicians are specifically coached on best communication with female customers to both clearly communicate and diagnose their vehicles, but also to build a long term, honest and open relationship."
Room to Improve – Negative Data Trends
To be sure, there is ample opportunity to improve among many brands. The company reported on key findings, including:
Other highlights in the report showed that 53% of the women reviewers have their vehicle serviced where they originally purchased, whereby 22% of them used another dealership. Of these two groups, 74% plan to use their dealership in the future. With service departments open 56 hours a week compared to an 80 hour average for specialty car repair chains, the number one requested concierge service on the list was courtesy vehicles. Women want to be able to drive home when their vehicle is in the shop overnight or for an extended stay.