For Immediate Release
Top Auto Brands as Reviewed by Women
Consumer Research Site shows which Brands have highest Women’s Satisfaction Index®
Women-Drivers.com LLC has published its first national brand report after receiving thousands of reviews from women about their Purchasing, Browsing and Servicing experience at car dealerships in the United States. The market research company has released the Women Satisfaction Index™, or WSI scores, by top individual brands. The consumer rating company recently featured in the Wall Street Journal, ABC News and USAToday, connects women and families to women-friendly car dealers. Getting reviews from female consumers is free for all dealerships. Chrysler, Mercedes and Lexus were showcased in the top 5 of each rated experience.
On the site, individual dealerships’ scores range from 0 - 5.0. Dealerships with scores of 3.80 – 5.0 with a minimum number of reviews are recognized on the site and in the search engine as Certified Women-Drivers Friendly Dealers. 61% of the reviews captured are from a quad state area including Pennsylvania, Ohio, New York and Maryland
The WSI® data comes from audited consumer reviews. Women now account for 54% of all cars purchaches; however, they influence and initiate almost 80%. Six out of ten women visit three or more dealerships during the purchase process. "Car companies and dealerships that treat and respect women well are placing themselves in a strong position to convert more browsers to buyers, and, get more referrals. Women are short on time and want to do business with dealers that are already treating women well", said Anne Fleming, Car Buying Advocate and President of the company. For more information regarding other brands' WSI® scores or for the company's national report on What Women Really Experience at the Car Dealership contact [email protected].
*Note: Hummer, Dodge, Land Rover, Jaguar, Volvo Daewoo, Saab and Scion are not included due to statistically insignificant data.
Women-Drivers.com connects women & families with certified Women-Drivers Friendly™ dealerships. Consumers rate their Browsing, Purchasing and Service experiences at 16,500 dealerships in the United States. The company markets Women Satisfaction Index™ subscriptions which provides personalized analytics showing what women really experience, allowing dealerships to improve their level of service to this powerful purchasing group.
Contact 412.327.2604 to schedule Anne Fleming for an interview. Learn more at www.womendrivers.com.