For Immediate Release
What Do Women Experience When Browsing and Purchasing a Car?
Women-Drivers.com Provides Latest Research
Mary C. in Florida
"I went with my brother, and I feel that the salesperson was talking more to him than me. He talked to me about cup holders, etc. but not about the engine."
Barbara T. in Pennsylvania
"My salesperson is great. She knows the vehicles and helps guide me through the purchase. She always follows up after delivery to address any concerns."
Nancy C. in Nevada
Women-Drivers.com published their first research findings after receiving thousands of reviews from consumers on their Browsing and Purchasing experience at car dealerships. The market research company, recently featured on ABC News, provides a snapshot of its aggregate findings, detailing what consumers actually experience when browsing and purchasing a vehicle.
Websites women research before buying a car:*
How many dealerships did women visit:
Emotions women experience when browsing versus purchasing:*
Who women visit the dealership with when browsing versus purchasing:
Women who feel they were treated the same way as a man would be:
Why women buy from a particular dealership:*
What influences her purchase decision:*
Women were satisfied with their financing methods:
What additional amenities would women like to see at their dealerships:*
How many insurance companies were contacted prior to purchasing a car:
Other data reported showed:
Household incomes of Women-Drivers.com reviewers:
Demographics of Women-Drivers.com reviewers:
*Responses can add up to more than 100% because multiple responses were allowed
Women-Drivers.com connects women & families with certified Women-Drivers Friendly™ dealerships. Consumers rate their Browsing, Purchasing and Service experiences at 16,500 dealerships in the United States. The company markets Women Satisfaction Index™ subscriptions which provides personalized analytics showing what women really experience, allowing dealerships to improve their level of service to this powerful purchasing group.
Contact 412.327.2604 to schedule Anne Fleming for an interview. Learn more at www.womendrivers.com.