Social Media for Your Dealership: Connect with Women Buyers on her Turf
We are the BDC for Social Media. We open the door to real communication with customers & prospects! Women are too busy to read the classifieds and they TiVo shows, which means they are skipping your highly paid commercials! Women Drivers® hears from hundreds of women each day. We not only understand her, but we know how to connect with her on her turf.
Through our own social networking Women-Drivers has received prominent national and regional media exposure. Work with a team that really understands and knows how to connect with your expanded buying community.
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- Women currently control $5 trillion of the country's purchasing power.
- According to US Census, by 2010, over 34% of the US population will be non-white.
- Last year, women purchased 13.5 million cars at new car dealerships - or, each open business day women bought 43,270 cars.
- Women currently earn more Masters degrees than men
- While women make up 54% of all car purchases they influence up to 80% of the deals.
- Women buy 54% of cars and request 65% of mechanical service work completed each year at dealerships, surpassing $200 Billion worth of buying power
- Over 90% of the car sales team are men. Combine this with the fact that most women are not comfortable with the car buying process, leads women to buy from dealerships that have a good reputation of serving women.
- According to July 2008 Dealer Sales & Marketing, 83% of respondents polled indicated that their purchase decisions had been influenced by online product evaluations and reviews
- Women spend $55 billion annually, equal to men, on technical gadgets.
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